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Address:
Armii Krajowej 119/121
81-824 Sopot,
Poland
tel: +48 58 5231117
e-mail:
phdeconomics@ug.edu.pl
Joanna Pietrzak, Associate Professor
unit:
Department of International Business
Division of Marketing Strategies
position:
duties:
Head of Department
phone:
058-523-1241
secretary's office phone:
1390
room:
333
e-mail:
joanna.pietrzak@ug.edu.pl
WWW:
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BRAND MANAGEMENT
1. Interoduction
2. Brand Creation
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5. Luxury goods
6. Marketing luxury brands
7. Market Communication
8. CIALDINI Principles of Persuasion
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